privacy policy

Purpose of Processing

Personal data is processed for the following purposes:

a) Contract execution

  • Order and shipment management
  • Customer support
  • Payment management

b) Legal compliance

  • Tax and accounting obligations

c) Direct marketing

Subject to user consent:

  • Email newsletter delivery
  • SMS promotional message delivery
  • Remarketing and personalized advertising

d) Profiling and advanced marketing

  • Analysis of purchasing preferences
  • Creation of custom audiences

 Marketing Tools Used

Meta Ads and Pixel

The site uses advertising tools provided by Meta (e.g., Facebook and Instagram), including:

  • Meta Pixel to monitor conversions
  • Creation of custom audiences
  • Remarketing and targeted advertising campaigns

These tools collect browsing and user behavior data.

Email Marketing

The user, with prior consent, will receive communications via email for:

  • Commercial offers
  • Product updates
  • Abandoned carts

SMS Marketing

With explicit prior consent:

  • Sending promotions via SMS
  • Order-related notifications
  • Personalized offers

 Legal Basis for Processing

Data processing is based on:

  • Contract (Art. 6, para. 1, letter b GDPR)
  • Legal obligations (Art. 6, para. 1, letter c GDPR)
  • Consent (Art. 6, para. 1, letter a GDPR) for marketing and profiling

 Processing Methods

Data processing is carried out using IT and telecommunication tools, adopting appropriate security measures to ensure:

  • Confidentiality
  • Integrity
  • Data availability

 Data Retention

Data will be stored for:

  • Orders: up to 10 years (tax obligations)
  • Marketing: until consent is withdrawn
  • Browsing data: as indicated in the Cookie Policy